Home > 2009 StartupNation Home-Based 100 Competition > Wackiest > Leverage The Web
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www.leverage-the-web.com is the home of the "Leverage The Web Revolution", a movement dedicated to getting the word out to small business and start up owners about running their business using software online.
Our 79-page manifesto is chock-full of information and resources for small business and start up owners and is the result of 3 years of thought and research.Releasing it has really got me fired up!Why? Because in those three years – three long and crappy economic times years – nothing has changed! Small businesses and start ups STILL don’t know about the advantages of using software online!So I’m taken the message to the people with the “Leverage The Web Revolution”!The "Leverage The Web Revolution" is all about BUSINESS PROCESS - better ways to run your business. It's about using old tools on a new platform which makes it possible to do business in ways that could not be done before.It's about letting all the small business and startup owners and employees know that online software is out there and, even more critically, informing them EXACTLY what the ADVANTAGES are in BUSINESS TERMS!I talk to small business and startup owners everyday and I can tell you, they do NOT know about the advantages that can be gained by using software online (or that software online even exists!).Why? Because they are busy running their business and they don't pay attention to what they perceive as "technical stuff" (I can assure you, I've seen enough glassy-eyed stares to know that that this is true).BUT, THEY STILL NEED TO KNOW!And that's what the Leverage The Web Revolution is all about - spreading the word that all successful small businesses and start ups in the future will be run using software online.