StartupNation Judges' Synopsis

Mike Turcotte's Turn Cycle Solutions wins this year's Top Ten Greenest category. He's in the advice business, consulting folks on how to run a business -- or even a home -- the green way. His "eco-audits" show clients how to lower energy-related fixed costs and in so doing, reduce their energy footprint.

To those of us who aren't hip to the green groove yet, Turcotte's company helps us make sound financial decisions with the environment in mind. In these tough economic times, nothing is more relevant than lowering fixed costs to help preserve cash reserves. The analysis ranges from the actual structure and fixtures, to heating/cooling and insulation density. He analyzes the appliances, water consumption, general energy use practices, and recycling practices.

The company's mission is to improve clients' profitability through the energy use reduction and better use of resources. Turcotte contends that clients can save upwards of 20% on their heating and electric bills. Green in both ways, and thus our winner.