Contestant's Case to Win

About Women With Know How

You probably have heard of the ‘Good Ole’ Boy Network, Boy Network’ and through the years, it has been a struggle at times for women to really breakthrough in business. Women seem to support each other more and look out for each other more .Now you are being introduced to the ‘Forward Thinking, Positive, Strong, Passionate, INCREDIBLE Women’s Network’! What is the initiation you ask? Simply, being a woman that believes in better business for the clients that they touch, the passion to become the strongest, savviest woman one can become, and the drive to make Charlotte, much less the world, a better place.

This is how Women With Know How came about; from the mind of long-time advertising executive, Mimi Zelman, who brought her passion for women owned and operated businesses together with her love of watching businesses succeed with advertising. After parting ways with a local magazine publication slightly over one year ago, Mimi thought ‘enough was enough’ and struck out on her own to create a publication that followed her passion, which would help Charlotte area women and beyond.

Working for another company in Charlotte, Mimi started attending a lot of the women’s networking groups and didn’t realize the amount of networking that goes on in Charlotte. In being an active member of MBPW (Metropolitan Business & Professional Woman), so many women kept saying there is so much opportunity in Charlotte and what we need is a way to connect with all women in our area. When I lost my job, this idea rang in my head and the concept of a resource guide struck me. I thought; why not give it a shot? Why not try it for myself and at the same time help other women?
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It all came together in January 2008. I started working it and got the website going in March and by summer I was going full blast!

My goal for WWKH is to become the premiere resource guide for women to connect with each other, do business with each other, to support each other – Whatever the case may be. I want it to make an impact on women’s lives.

I started with the resource guide, online and on print, and in January of this year(2009) our monthly e-Magazine was created and is emailed to over 14000 subscribers.

The type of businesses or advertisers are involved with WWKH are
women owned and operated businesses and women who are in business, like saleswomen or representatives and businesses that are geared or targeted toward women .