Home > 2009 StartupNation Home-Based 100 Competition > Greenest > Fabricadabra
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I flipped the On switch of my website and home based business in January 2009 after eight months of development. I work only with natural and non-toxic materials and dyes. I have been able to successfully produce stylish, decorative pillow, using small co-operative that pay fair wages and still bring to market a high quality and stylish product at a reasonable price. It is all pretty low tech, too.
These decorative pillows and inserts are comparable to ones selling for 2-3 times more than I charge and people of style are finding us. What is most important is the timeliness of my launch and the philosophy. After the economic meltdown in the Fall of 2008, many people started to re-evaluate and re-examine their spending habits and the vendors with whom they were doing business. People are still willing to spend money if they are getting a good value, something unique and feel as though they are also contributing to greening of the environment and supporting small businesses with good practices.Fabricadabra delivers on many levels. Our dec pillows are a very inexpensive answer to a home facelift, they are non-toxic, buying them supports artisans who might otherwise be exploited by large corporations and consumers get to know the person behind the business and her goals.