StartupNation Judges' Synopsis

There's no denying it - online dating sites are all the rage! But many among us couldn't create a compelling online profile if our future spouse and family depended on it. Enter our Most Innovative home business of the year, Joseph Hansen and Cristy Stewart-Harfmann's Priceless Profiles.

The business, started by a group of friends who saw a need that people had to "optimize" their online profile in the eyes of the opposite sex. "Many people don't know how to put themselves into words, let alone in a way that's attractive to the opposite sex," says Hansen. Their team has created a simple website and system that rewrites people's online dating profile(s) to yield them more matches and more dates.

This is a clever solution for the red-hot world of online dating that helps people get the maximum bang for their buck. Online dating is here to stay and the folks at Priceless Profiles have carved out a very interesting, timely and innovative service that's hands down our Most Innovative of 2009.