The 2009 StartupNation Home-Based 100 Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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2009 Winner

elements Baby & Children's Boutique

elements Baby & Children's Boutique The winners have been announced. See the winners

Contestant's Case to Win

I recently started an online, upscale baby & children's boutique called elements. My goal was to be able to work from home and be there for my 2 children. I decided to combine my biggest passions to start a business: shopping & design. I recently obtained my Bachelor's Degree of Fine Arts in Graphic Design, while balancing a household and raising my 2 young boys. I used my design background in creating a visually appealing website and an exclusive line of baby bibs, onesies & blankets. I obtained my LLC, buyers and sellers licenses and searched for high end baby products to offer. I offer exclusive apparel, room decor, bibs & blankets, furniture, art, gifts, gift registry and much more. My high end, stylish products and website design apply to the "glamour" field in this competition. My high motivation to succeed in a business driven by my passion and personal need to be home with my children apply to the "innovative" field in this competition.