The 2009 StartupNation Home-Based 100 Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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2009 Winner

4 The Love of Jeeps

4 The Love of Jeeps The winners have been announced. See the winners

StartupNation Judges' Synopsis

Here's how you turn 34 years as a speech pathologist and not enough saved to retire into a Boomer business: Follow Larry Morton's lead. He had no experience in website design and now has two bustling online businesses, first and foremost his Jeep site.

He's self trainedand is now experiencing over 37,000 page views, increasing monthly. His complete reinvention of his career and ability to create a new income stream is a perfect reflection of what the best Boomers Back in Business do - they leverage business savvy and wisdom from a previous endeavor and apply that to new opportunities for their "Golden" years.

Visitor comments

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  • What a great start up story. I love his site and all the info he provided so I even signed up for the...Read more
  • Very nice professionally written website with a good touch of humor....Read more
  • This is the best website I've ever seen for those of us who love Jeeps and like to share our enthusiasm...Read more