The 2009 StartupNation Home-Based 100 Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

Children's Apparel

Children's Apparel The winners have been announced. See the winners

Contestant's Case to Win

Urban Bratz is a cool new line that is geared towards hipster parents of infants and toddlers who like to rock cool clothes on their kids. Instead of just printing a quirky motto tee, we think it is way more fun to add some cool graphics to them as well. We only use the finest quality Tees and ink that are and are made of the highest quality fabrics, especially for the comfort and safety of your little dude or dudette.

The line was launched in March of 2009 by myself and my husband, and only after 3 months we are already carried in over 30 stores across the the US including Kitson in Los Angeles as well as boutiques all the way in the UK and Canada. We have also started to get interest from larger national Dept stores! I believe that we deserve to win the Home-Based 100 Competition because last year when the economy crashed we had opened a children's boutique and ended up pretty much ruining our lives and our families lives in the process and ended up closing in 2008. Instead of giving up on ourselves we dove right back in to launch Urban Bratz LLC and are now becoming more successful then ever!! You gotta Keep On Truckin'.......

Visitor comments

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  • My best of luck to you. I had a children's business in Mass. for over 20 years. Sincerely, Sandy Rich Kids...Read more
  • Urban Bratz is the hottest children's line of t's out right now!...Read more