The 2009 StartupNation Home-Based 100 Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

Brendita's Body Works LLC

Brendita's Body Works LLC The winners have been announced. See the winners

Contestant's Case to Win

Before there was Brendita’s Body Works LLC, there was “Brendita” also known as PhatGirlSlim to many at Allure’s forum community. The company grew out of that social network and has recently expanded to others. For quite some time, Brendita had been making her own natural skin care products. But after countless threads, responses to posts, advice and jokes, Brendita decided that she could provide her community with better, healthier and more honest products than those which many of the ladies (and a few men) were complaining about on the forums. Basically, that is how the business was born.

I decided to enter Brendita’s Body Works into this competition. I am Cas, Brendita’s husband, her business partner as well as her web developer and shipping boy. We are positively the best example of the idea that "small is the new big"!

Our business is growing organically and I am not just referring to our products. What I mean is that it has grown out of the exact type of community that many businesses are constantly trying to tap into. We owe our success to referrals and word of mouth.

Brendita has a passion for skin care and how naturally derived, plant based ingredients can nourish, protect and rejuvenate our body, from head to toe. She is also a “maven” who takes delight in sharing her experiences and knowledge on health, exercise and skin care. Having been a personal trainer, an exercise instructor and most recently, an entrepreneur, she has a unique perspective that is both personal and professional.

Her skin and hair care products are completely free of harsh chemicals such as parabens, petroleum and sulfates. She uses safe, gentle herbal extracts and organic essential oils ad preservatives. She also abides by very strict principles and protocols regarding the companies from which we purchase the ingredients we use.

As her husband and partner, I could go on and on about why she should win this competition. But I cannot praise her any more than her customers do. So I invite you to look at the allure.com forums*, blackhairplanet.com and recently naturallycurly.com who published a “spotlight” on Brendita’s Body Works. (*Look for posts by or about “PhatGirlSlim”, “PGS”, and Brendita’s Body Works.)

So please vote for Brendita... and vote often!!!!

Read more: http://www.naturallycurly.com/curlreading/spotlight/spotlight-brenditas-body-works

Or visit our site: http://www.brenditasbodyworks.com/

Everything we offer at Brendita’s Body Works is made with naturally derived, plant based ingredients, completely free of harsh chemicals such as parabens, petroleum and sulfates. Safe, gentle herbal extracts and organic essential oils are used to preserve all of our skin & hair care products. All products are formulated to improve both the appearance AND health of your skin and hair by providing vital nutrients and proven protection against environmental damage. With regular use, you will see and feel the difference that high quality, plant based organic ingredients can make. We abide by very strict principles and protocols regarding the companies from which we purchase the ingredients used to create our skin & hair care delicacies. Our product lines are created from and inspired by specific natural, organic ingredients. For example, we use shea butter, and SHEA squalane, Jojoba, avocado oil, aloe vera juice, castile soap, Alpha & Beta Hydroxy Acids, Pineapple & Papaya Enzyme & much more.

Visitor comments

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  • Brenditas Body Works has literally changed my life. Brenda's products are always beautifully packaged...Read more
  • Her products are just plain great. She really does make very good and affordable productas. Simple things...Read more
  • You cannot find products like this anywhere. They surpass expectations and leave you wanting more....Read more