Home > 2009 StartupNation Home-Based 100 Competition > Most Innovative > Fierce Fun Toys, LLC
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Fierce Fun Toys, LLC is committed to bringing laughter and fun to children of all ages. Founded in 2008, through the inspiration of our President that jumped from Wall Street into working with a farting elephant, out of an office into a desk behind her bed in a NYC apartment, and out of suits into the hectic fray of daily life with a start-up company and two young toddlers.
The first product, Norman PhartEphant, is a super soft, adorable, cuddly, yet totally hilarious ten inch plush elephant. His humor is a surprise, with a squeeze of his tail he emits one of eight different ‘phart’ sounds. The toy launched in May 2008, to hospital gift shops and select toy stores. So far awards won include: The Toy Man Seal of Approval and Award of Excellence, The Mr. Dad Seal of Approval and The Great Dad Recommends Seal of Approval.But Fierce Fun Toys doesn’t stop there. Norman has a back-story that is in book production now; Norman is an African elephant adopted by a US zoo, but the change in diet causes his gastric distress. The story follows this young curious elephant, as he makes new friends at the zoo, learning about geography, different cultures and different family structures. This education story is wrapped in the humorous envelop of making friends even though he pharts, and he pharts a lot.Fierce Fun Toys is committed to kids. A portion of proceeds are donated to children charities, including; Smile Train, Ronald McDonald House Charities and Half the Sky.