The 2009 StartupNation Home-Based 100 Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

MotherTongues

MotherTongues The winners have been announced. See the winners

Contestant's Case to Win

MotherTongues is a company “wear words celebrate cultures”, offering a line of t-shirts and related clothing that seek to cultivate cultural understanding, the building of community, and mindful living. Printed on the clothing are words from various cultures that encourage spiritual growth (zen), nonviolence (satyagraha), justice (shalom/salam), healthy relationships (ubuntu; himdag; gezellig; abrazo; philotimo), and ecological and environmental mindfulness (dadirri; lagom). Since the words used have no direct English equivalents, poetic descriptions of the words are printed on the products. All MotherTongues t-shirts, bags, and aprons are printed on 100% certified organic cotton made with Fair Trade principles.
The idea is that the T-shirts will convey meaningful values from various cultures that we can all relate to and learn from. MotherTongues has been transformational in my own life. My ecological awareness has grown even as my concern for many societies around the world increased. Celebrating cultures one word at a time is true for me. It continues to be an exciting journey!