The 2009 StartupNation Home-Based 100 Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

Moving Forward

Moving Forward The voting phase has ended. Winners will be announced mid-November.

Contestant's Case to Win

After almost 20 years in college admissions & financial aid, I decided to take vital college planning information and organizational tools to families that often want more information than an overworked school counseling office can offer but who cannot afford significant sums of money for a private college counselor. These tools include a college application organizer to help keep students on track through the college application process and a newsletter designed to help students and their parents learn and communicate about college admissions, financial aid, teenage developmental issues, college majors, student stories, career info and much more.

I am passionate about the importance of education and want ALL students to have access to the empowering tools that will help them become well-educated consumers for an investment that pays a lifetime of benefits.

Visitor comments

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  • Lynell's work is effective because she challenges herself to be research-based and data-driven. She...Read more
  • Lynell is energetic and passionate about her work. She immediately keyed in on what my son needed and...Read more
  • Lynell is organized, knowledgeable and caring. What more could you ask for?...Read more