The 2009 StartupNation Home-Based 100 Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

Smartie Pants Apparel

Smartie Pants Apparel The winners have been announced. See the winners

Contestant's Case to Win

Smartie Pants was born after my wife gave birth to our second daughter. We both noticed our little girls wanted to play and roughhouse with freedom and abandon. The dresses and uniforms didn’t always stay down in play. Underpants were not the answer and didn’t provide proper coverage in and out of the classroom. Smartie Pants were the solution! Smartie Pants are made of soft double stitched baby ribbed Jersey with a slight Lycra blend that is soft to the touch and are not itchy. Smartie Pants have a low waistline with a wide comfortable elastic band and have slightly longer tapered legs that fit securely. No more unwanted peek-a-boo shots! We hope that you find our Smartie Pants as much as a necessity as our friends & family have.
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Visitor comments

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  • Thank you! We have had really good feedback from parents and our childrens schools..and were trying to...Read more
  • I really wish you'd started this about 17 years ago! :) ...Read more