Contestant's Case to Win

When it comes to making money online, it’s not just how much you work, it’s how smart you work. One of the smartest ways to make money online is to execute against a passive/residual income model. That concept was one of the catalysts for www.pernax.com and a model perfected by Timothy Ferris of The 4-Hour Work Week.

In terms of making money online, this would mean being involved with a "continuity" program that can make you money even when you're not in the office. You simply outsource the non-critical (tactile) portion of your business to 3rd parties that are specialized in executing against specific operational business needs.

My partner and I identified a niche product (Pernax is an all natural anti inflammatory/anti aging product), targeting the very active baby boomer market. We had to have a product we both believe in and take ourselves. A product that we can stand behind, beside and in front of because we know it works, and more importantly a product that consumers will re-order month after month, because it works for THEM!

We then built a virtual model to sell/market the product, hired highly recommended 3rd party vendors to fulfill the product, take orders (the biz is about 90% online sales)and handle customer service.

This model allows us to run a piece of business that generates a 5-figure monthly rev stream (and growing quickly), and requires about 10-15 hours a week of our strategic time to manage.

A Slacker's Dream Biz!