Contestant's Case to Win

Boo Publication is a book designing business that works with on-demand publishing companies such as Blurb.com. The company’s service is simple: to help anyone who is interested into ‘turning one’s experience into a book’ through a collect, collaborate, and create process. It targets customers that lack the time, expertise, or feel creatively challenged in creating their own customized book.

The company is owned and operated by Boo (a.k.a. Cara Wong), a journalist with a background in various aspects of the media industry, from news anchoring, reporting and producing stints. As resident designer, Boo combines her artistic passions in writing, graphic design, and photographic art with every book project.

Historically, Boo Publication began in 2008 using the name MyFlightFolio.Com, which had an interesting and innovative business model - clients can book their trip and have their vacation photo book made. Within a year, Boo decided to expand the book-design business and increase her niche market to include any book that can relay a person’s experience, from memoirs, art work, family life, special events, hobbies, and many more.