The 2009 StartupNation Home-Based 100 Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

Cushie Pushie Company

Cushie Pushie Company The voting phase has ended. Winners will be announced mid-November.

Contestant's Case to Win

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What is a Cushie Pushie?TM
The Cushie Pushie Breastfeeding Pillow is designed to help you support your breast and gain the correct breast position for easier breastfeeding. This breastfeeding pillow pushes your breast upward in order to allow easy latching by your nursing baby, while maintaining correct positioning throughout the feeding. By keeping the breast pushed up, it also frees one of your hands from continually holding your breast while breastfeeding. This is particular helpful if you are busy breastfeeding mom who is continually multi-tasking, even while nursing. And who isn't?

Cushie Pushies come in a variety of fun, colorful designs. Whether your style is pastel and cutesy or bold and vibrant, there is a Cushie Pushie for you. We even offer an organic version for eco-conscious moms made of 100% organic cotton and batting. You won't want to hide them in your diaper bag! Learn more at: www.cushiepushie.com.

It is estimated that approximately 74.2% of mothers breastfeed their babies at birth. Moreover, these number drops significantly to 43.1% at 3 months and only 21.4% at 6 months (the pediatrician recommended breastfeeding period). More than 4.3 million babies were born this year, and the easier breastfeeding is the more likely a mother is to continue for a longer period of time. The Cushie Pushie Company feels that by helping make breastfeeding less challenging for new mothers, they can help be part of the solution to raise these percentages, and ultimately assist in meeting the Healthy People 2010 Objectives for Breastfeeding Duration And Exclusivity, a description of the nation’s health priorities. (Source: Vital Statistics of the United States, 2008)

About Cushie Pushie Company
A working mother of two, Lois Whittaker is the owner of the company and inventor of the Cushie PushieTM. With a goal to make breastfeeding easier for new as well as experience moms, the Cushie Pushie Company aims to provide a quality product at a reasonable cost. Lois has 15 years marketing and communications experience, and an MBA with a specialization in e-business. Lois also blogs about products, giveaways, and articles for moms and babies at Goodies for Mom.