Contestant's Case to Win

ForTheFit.com is quite literally taking style to new heights… In 2005, Consuelo Bova turned her frustration with shopping for her 5’7” husband, Jeffrey Bova, into a profitable home-based business selling short men’s clothing.

Despite decades of growth in niche markets such as Big & Tall, shorter menswear remains unavailable in mainstream stores. Shorter men are often directed to the boy’s or young men’s departments, where clothing is generally inappropriate for working professionals. Tailoring is another common solution, but in the down economy with gas topping $4/gallon, traditional shopping has also gotten too expensive for short men, considering at least one round-trip to the store, plus two to the tailor (once to be measured, then for pick-up), in addition to already steep alteration costs.

Today, ForTheFit.com scours the National apparel markets to find items that offer shorter men a better overall fit with modern style. They carry fashion lines that cut product trimmer and smaller than average, sizes that other stores won’t, and also clothing custom manufactured in sizes proportioned for men under 5’9”.

ForTheFit.com also offers shorter men value, with clothing available for purchase online, in sizes that fit right out of the box. A true recession-buster, ForTheFit.com saw 220% growth once gas hit $3/gallon!

Because ForTheFit.com is an online retailer, available for shopping 24x7, they serve customers across the U.S. and internationally. The online format and limited inventory holdings have allowed them to grow revenues year-after-year, while retaining a home-based format. As the parents of an active toddler, they are grateful for the flexibility.

ForTheFit.com strives to provide customers the best service, by offering the right styles, in the right sizes, right away. It may be a tall order, but For the Fit is confident they will succeed- one small step at a time.