Contestant's Case to Win

Green and ethical have been cornerstones of my business philosophy. As the founder of the international Business Ethics Pledge campaign (http://www.business-ethics-pledge.org) and the award-winning author of Principled Profit: Marketing That Puts People First, and as a speaker/writer on these topics, I show other businesses how embracing these principles actually leads to higher profitability.

Among the steps I've taken in my own business:
* Installed both solar hot water and photovoltaic energy systems
* Switched to recycled office paper and toilet paper/napkins
* Committed to fair-trade organic products, especially cocoa, coffee, and tea
* Found a laser printer that prints both sides of the page
* Turned down work that did not fit my conception of honesty, integrity, and quality, or that was inconsistent with my values
* Devoted extensive time to causes of environmentalism and business ethics--including educating others on these issues