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About the Winner

Based out of homes on the island of St. Thomas and in Boston, Brand Identity Guru ("BIG") is an extremely slacker-friendly business. Employees are referred to as "Kahunas" and are each home-based, too. Scott White, the slacker founder has created a culture of keeping things virtual and keeping the focus on things that matter, like family, life, relaxation and quality time at the beach. Cargo shorts and Hawaiian shirts with really cheesy prints of Woody Cars are very much in at BIG. There's only one life to live and they're living it.