About the Winner
Snoloha was the 2007 Most-Slacker Friendly winner and we're glad to see him back, slacker that he is. The concept behind Snoloha is to combine the various snow and beach climate activities and elements into one lifestyle brand. Sno-loha is that brand. Since being named Slacker winner last year, the brand has grown throughout the country and into Europe, all from a home-office in Traverse City, Michigan. Founder Rod Call reflects on some cool customer feedback he received this year. "Among other things one customer got a Snoloha tattoo on her foot." Another customer created a Snoloha drink at the beach bar where he works. Very flattering stuff for Jimmy Buffet's biggest fan, which describes Rod Call well.
His typical work day has him sporting flip flops and a t-shirt, listening to Radio Margaritaville on Sirius, working with surf shops, ski shops, snowboard shops, and resorts, taking the laptop out on the patio and utilizing the tiki bar as a desk, cutting out early to go sailing and half-day Fridays to hit the beach...with a couple of cold ones.
