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Chalk this one up to taking a business where there's a ton of competition and finding a way to create a perfect niche to focus on. It's easily one of the most important days of a woman's life - her wedding day. It's THE day that all the eyes of the room are focused on the lovely bride as she walks down the aisle. Brides Made Fit makes sure that she gets down the aisle looking her most radiant. The Metro Detroit-based, in-home personal fitness training service for brides-to-be is owned by certified personal trainer Jennifer DiDonato. Jennifer realized that finding time to workout and eat healthy often take a backseat during the busy months leading up to a bride's wedding...that is, until 3 weeks before the wedding when the panic sets in. DiDonato focuses her fitness practice completely on these paniced brides and has built a great business out of it. Very smart.