The 2009 StartupNation Home-Based 100 Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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StartupNation 2008 Home-Based 100 Winner Profile

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4 The Love of JeepsRanked in Boomers Back in Business

4 The Love of Jeeps

About the Winner

Here's how you turn 34 years as a speech pathologist and not enough saved to retire into a Boomer business: Follow Larry Morton's lead. He had no experience in website design and now has two bustling online businesses, first and foremost his Jeep site.

He's self trainedand is now experiencing over 37,000 page views, increasing monthly. His complete reinvention of his career and ability to create a new income stream is a perfect reflection of what the best Boomers Back in Business do - they leverage business savvy and wisdom from a previous endeavor and apply that to new opportunities for their "Golden" years.

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