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About the Winner

A good descriptive business name is particularly critical in the food business and this one takes the cake ... er, jerky. Sure the jerky is out of this world tasty but just because your grandma's pies are the best in the world doesn't mean a successful business is in the oven.

This husband and wife home-based business team knows a thing or two about marketing and customer service and has built a very successful business around their yummy product. Relentless in her constant promoting of the business, Janie Honeycutt has been featured in many magazines such as Real Simple, People, Maxim and Traverse.

You'll also find her all over the internet using social networking sites as grassroots marketing platforms. Oh, and the jerky is just downright delicious!