About the Winner
Combat global warming while shopping online? myFREEoffsets.com is a 100% free service for consumers that rewards shoppers with carbon offsets at a rate of up to 8% of what they spend online with the company's participating retailers.
Owner Craig Hoffman's motto is that if one is going to shop online anyway, why not make a difference? The service also allows retailers to be green simply by participating in the program. For them, it demonstrates to conscious consumers that they care, thus encouraging brand loyalty.
The concept directly reduces carbon in the atmosphere, empowers consumers to shop responsibly without any fees or money out of pocket, and allows retailers to positively effect the climate without retooling their business methods.
The myFREEoffsets.com offices are completely "off-grid", using renewable energy. Their operations are over 100% carbon neutral.