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About the Winner

Dianne Cernese mixes fun and sun into her daily business routine. Having been born and raised at beaches in California, Hawaii, and Florida, she's very much at home on her island in Florida. A typical workday involves working at the beach and tapping into her beachfront neighbor's wifi. In Cernese's words: "I have many photo shoots at the beach hanging out with the Salty Chix girls, laughing, and just having fun! I play with clothing of all sorts, tees, dresses, skirts, design my graphics, play with colors, and draw inspiration from my own backyard. Most days I do not wear shoes, and luckily it is usually 80 degrees here even in December. It just doesn't get any better than this." She attends tradeshows with names like, "Surf Expo." Being a beach slacker dudette is definitely paying off for her. She's authentically a slacker folks. The real deal.