StartupNation 2012 Home-Based 100 Competition

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Category Winner

PerkettPR

  • Category Won Savviest in Social Media
  • Location marshfield, MA
  • Year Business launched 1998
  • Website www.perkettpr.com
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PerkettPR

About the Winner

This is based on the number of votes received and does not reflect the quality of the business or chances of winning.
PerkettPR, Inc. is an award-winning public relations, social marketing and interactive digital services firm for business and consumer companies worldwide. PerkettPR’s team combines decades of traditional marketing, branding and PR experience with today’s need for creative social media strategies - all under one roof - delivering stronger, more engaging and integrated communications across all aspects of our clients’ businesses: PR, marketing, branding, sales, product strategy and customer service.

Since 1998, PerkettPR’s exclusively senior-level team has delivered strategic counsel and execution of creative and effective communications campaigns that clearly and consistently deliver return on investment. In addition to traditional PR and marketing, PerkettPR creates digital content and social marketing campaigns - including video and podcast scripting and production, online community building, website design, presence management, direct-to-user campaigns and more. We also provide custom training services for PR, social marketing, message development, and media interview preparation.

With the foresight and flexibility to rapidly adapt and stay ahead of an ever-evolving market, we help clients achieve their business goals. Headquartered in Boston with executives in San Francisco, Detroit and Raleigh, NC, PerkettPR has been nationally recognized for exceptional client results, business leadership and innovative human resources initiatives.

PerkettPR should be considered a “Savviest in Social Media” winner of the Home-Based 100 Competition because we have not only delivered compelling social media campaigns for clients worldwide for the past several years, but we are also proud to be recognized as one firm that truly “gets” social media – our campaigns and efforts have been recognized by reporters, bloggers and industry influencers alike. Founder and President, Christine Perkett has been featured in numerous books and stories about social media for business, can often be found at industry conferences or online sharing her opinions on how – and why - the PR industry can and should embrace social media. PerkettPR and Christine Perkett were some of the first to join the Twitter community, which has grown leaps and bounds since 2007. We’ve spent years helping clients to combine traditional PR – events, tradeshows, media, customer testimonies, etc. – with social media such as Facebook, YouTube, Twitter, LinkedIn, Ning, Whrrl, online communities and more.

We are proud of our consistent recognition as one of a handful of PR firms that are leading PR 2.0 - successfully merging social marketing and PR - including our rank as finalists for "Best Tech PR" by the TechCrunch Crunchies, one of the 'Top 25 Authorities Moving PR Forward' in a recent industry study, recognition as a firm led by one of the most social media-savvy CEOs (in BusinessWeek's Social Media Report, two years in a row: http://bit.ly/peioG) and as social-media gurus (Women's Entrepreneur: http://bit.ly/76UIKe). In addition, PerkettPR also received the Top Tech Communicator: Individual Honorable Mention award "30 PR Experts You Should Follow on Twitter" (http://www.ereleases.com/prfuel/pr-experts-follow-on-twitter/) and Christine Perkett is listed as thought-leader on Paul Chaney's Social Media Handyman blog. (http://www.thesocialmediahandyman.com/blog/2010/02/fun-interview-on-cover-story-live-on-webmaster-radio.html).

Last year, a ZDNet research report counted us as one of a handful of PR agencies who are adept at successfully combining traditional PR and social media marketing, and one of only six consistently named by respondents as "top considered" PR firms in this realm. We've also been recognized by tech industry analysts such as Forrester Research, who dubbed us a "golden image standard" for green IT and virtual work, in a case study last year: http://bit.ly/8UW2Zs

We are consistently lauded for our leadership by major industry influencers, some of who have publicly commented:
o Mike Arrington, TechCrunch "PerkettPR is one of the good guys, when you call, we pick up the phone"
o Jennifer Leggio, ZDNet "PerkettPR is awesome; some of my favorite PR people" and "these guys always have great ideas"
o MarketingProfs, Ann Handley "Seriously, you guys are a clear example of what I mean about getting to know PR people. It helps us both."
o Chris Brogan, chrisbrogan.com and NYT best selling author of "Trust Agents" - "Christine's organization, through her leadership, insight and guidance, delivers top-shelf PR products and services"

PerkettPR team members have been published authors and subjects on many blogs and in various books such as New York Times and Wall Street Journal bestseller, "Will Work From Home," by Tory Johnson, Workplace Contributor on ABC's Good Morning America as well as:
o "Twitter Means Business" by Julio Ojeda-Zapata
o "Inside the Minds: Public Relations Best Practices" by Aspatore Books
o "Entrepreneurial Small Business" by McGraw Hill (January 2008)

Follow us - www.twitter.com/perkettpr
Read us - www.perkettprsuasion.com
Become a fan – www.facebook/perkettpr
Visit us - www.perkettpr.com
Email us - info@perkettpr.com