StartupNation 2011 Home-Based 100 Competition

Celebrating America´s most outstanding home-based businesses and the people behind them.

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Contestant Profile

Elena Adams Designs

  • Name Elena Adams
  • Category Won Most Glamourous
  • Location Palo Alto, CA
  • Year Business launched 2005
  • Website www.elena-adams.com
Elena Adams Designs

Contestant's Case to Win

Elena Adams has been creating uniquely-styled, sterling silver jewelry for nearly ten years. Drawing on ancient techniques and updating them for the modern, refined woman has always been her passion, and she has created a line of richly feminine gemstone designs that inspire both jewelry lovers and other designers.

All designs are customizable and each piece is created with the highest care and craftsmanship.

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I love the look of chain and the amazing patterns that can be produced from nothing but simple rings of metal. I almost exclusively use sterling silver and all pieces are handmade. Over the years I’ve also developed a love of fine and semi-precious gemstones, preferring natural and untreated minerals.

I adore what I do, and every day I am thrilled that I can make jewelry that makes people happy. Running a one-woman-show out of my apartment studio presents challenges at every turn, and being recognized for the Home-Based 100 would be an incredible honor and a sign that I am doing what I should be doing.