StartupNation 2012 Home-Based 100 Competition

Celebrating America´s most outstanding home-based businesses and the people behind them.

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Top Winner

42

Raw Athletics

  • Category Won Greenest
  • Location Washington, DC
  • Year Business launched 2008
  • Website www.rawathletics.com
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Raw Athletics

About the Winner

This is based on the number of votes received and does not reflect the quality of the business or chances of winning.
Raw Athletics is a DC-company that is dedicated to
bringing natural and environmentally-friendly products to the sports industry. The mission of the company is to bridge the gap between the health and wellness industry, and the sports industry, since a healthy athlete is a better performing athlete.

Right now our best selling product is a sports equipment odor eliminating spray called Vapor Fresh. It's made from a proprietary blend of essential oils, is free of chlorine, artificial fragrances and ammonia, and is non-irritating and non-toxic. Simply spray Vapor Fresh on any sports equipment, let it dry, and Vapor Fresh removes the odor, leaving sports equipment smelling like new again. As of the morning of this writing, Vapor Fresh was the #22 best selling item in the Ice Hockey section of Amazon.com, is being sold in a number of ice hockey pro shops, and various brick-and-mortar and online retailers nationwide.

In order to fulfill our mission as a company, Raw Athletics will be rolling out a number of products in the final months of 2012, including an improved version of our current sports laundry detergent, which is specifically formulated to get out those tough sport-specific stains such as grass, dirt, blood and sweat, and also that lingering odor in all sports undergarments and jerseys. Two supplements will be introduced to the market this winter as well.