StartupNation 2012 Home-Based 100 Competition

Celebrating America´s most outstanding home-based businesses and the people behind them.

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Top Winner

80

YourWhip.com, INC

  • Category Won Most Innovative
  • Location West Bloomfield, MI
  • Year Business launched 2006
  • Website www.yourwhip.com
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YourWhip.com, INC

About the Winner

This is based on the number of votes received and does not reflect the quality of the business or chances of winning.
YourWhip.com is an online social media marketplace for automotive dealerships, consumers, enthusiasts, created to provide a market in the growing online automotive market. According to automobile aftermarket firm SEMA, the typical automotive after-market consumer is male age 44, middle-class with an annual household income of $57,185 and well-educated with at least one year of college. Understanding this demographic allows us to properly market our services while providing our business partners with their targeted customer base.

The proposal from YourWhip.com for StartupNation 2012 will be utilized to display the effectiveness our market reach, innovation and technological efficiencies. The project itself will become a value-added partner to the automotive industry for vehicle history reports, automobile sales and community networking opportunities. The feature of language selection on YourWhip.com expands this reach for additional market reach for consumers and businesses.

YourWhip.com will be administered by a multi-dimensional team to expand on its market reach and continued innovation. Success will be measured in the allocated investment amount, the revenue generated and return in value to its investors.