StartupNation 2011 Home-Based 100 Competition

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Contestant Profile

Women's Automotive Solutions

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Women's Automotive Solutions

Contestant's Case to Win

This is based on the number of votes received and does not reflect the quality of the business or chances of winning.
Women’s Automotive Solutions is a unique car buying service dedicated to helping women through the entire car selection and buying process. Our years of automotive experience enable us to save clients hundreds to thousands of dollars on a new or used car without the usual frustrations that come with car shopping.

1. Tell us what type of car you want (new or pre-owned), and we’ll find it!
2. We will negotiate price, trade and financing to enable you to get the best overall deal.
3. We arrange delivery of your new or pre-owned vehicle and ensure that everything is smooth and pleasant.

You simply sign the papers and take the keys! We make car buying easy!

We started this company because over 20+ years of working in the automotive industry, we saw so many smart, successful women come into car dealerships and be intimidated and frustrated by the buying process. These women were doctors, lawyers, bankers, and entrepreneurs. They owned homes, managed family finances and negotiated million dollar business deals, but they felt like they needed to bring a man with them to buy a car. This perplexed us, not to mention grated on our feminist sensibilities. But, a little research showed that women do in fact pay about $1,000 more for cars than men, and they are willing to pay $1,500 more to avoid negotiating. So, we started Women’s Automotive Solutions, a unique car buying service dedicated to helping women save time and money on the purchase of a new or used car without the frustrations that come with traditional car shopping. The funny thing is, over half of our clients are men!

A car is typically the second largest purchase that most people make in their lifetime after a house. Yet, unlike in the real estate world, most car buyers do not have the benefit of an expert agent to help them through the process and ensure they get the best possible deal. Now, with Women's Automotive Solutions, they do.

We started Women's Automotive Solutions on a shoestring budget and continue to have zero debt. Our business model is unique, and we currently have four independent consultants nationwide. Our plan is to expand through franchising, and we are seeking the necessary funding to take Women's Automotive Solutions to the next level. Our goal is to provide a relatively low cost, low risk, yet lucrative business opportunity to women (and men) who have been displaced from their corporate jobs or who just want the independence and flexibility of business ownership. We want to create a revolutionary change in the automotive industry that will finally put the customer on equal footing in car buying negotiations.