StartupNation 2012 Home-Based 100 Competition

Celebrating America´s most outstanding home-based businesses and the people behind them.

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Category Winner

EMG Live Fitness

  • Category Won Boomers Back in Business
  • Location Hamburg, NJ
  • Year Business launched 2011
  • Website www.emglivefitness.com
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EMG Live Fitness

About the Winner

This is based on the number of votes received and does not reflect the quality of the business or chances of winning.
EMG Live Fitness broadcasts live and on-demand fitness classes on a recurring basis through streaming online technology. We take the camera to various studios and gyms to stream sought after instructors into the homes of stay at home moms, the gym adverse, the business traveller and college student to name a few. We offer this service at a reasonable cost of $5.00 per class for 24 hours of viewing. We are the first, and currently only company, that is offering multiple and regular pay-per-view live and on-demand fitness events via the internet.
EMG Live Fitness was founded by a woman (baby boomer) who has spent the majority of her career as a senior executive in Fortune 50 companies, the last one being Microsoft. She left Microsoft in January of 2011 and has taken everything she has learned to start her own business. She is partnered with her sister. They both work out of their homes and are connected using the latest in video conferencing, streaming and cloud technology to create a virtual office. These sisters and business partners are not stuck in the past, rather, they are on the leading edge of the next generation of broadcasting. And they have created an extremely productive virtual office using the latest in cloud productivity computing.
This is a company that is led by a baby boomer and is using technology to connect people across the country and world, proving that we are a generation that continues to pave the way.
If we win or place in the top 100, we would get the national exposure to our very broad target market and allow this market to take advantage of home based fitness.