StartupNation 2012 Home-Based 100 Competition

Celebrating America´s most outstanding home-based businesses and the people behind them.

Sponsored by
Back to previous page
Get emailed StartupNation 2012 Home-Based 100 Competition Updates
Share this

Category Winner

1

Silk Baron

  • Ranked #1 in Category Recession Busters
  • Location Studio City, CA
  • Year Business launched 2003
  • Website www.silkbaron.com
Share this profile
Silk Baron

About the Winner

This is based on the number of votes received and does not reflect the quality of the business or chances of winning.
In 2003, my cheating ex-wife left me heartbroken, jobless, un-creditworthy, and broke. I was so bad off, both emotionally and financially, that I retreated to my mom's house in Boston, used eBay to sell off some valuable Star Wars toys that were collecting dust in the attic, and managed to bring in $2,000 cash. But this isn't a story about selling toys on eBay.

I used the $2,000 to get back to Los Angeles, open a simple checking account, and re-settle. I slept on my sister's couch for six months.

With few job options at that time, I had no choice but to temp for a well-known magazine company. They treated me nicely there, but there was no opportunity for growth, and I wasn't interested in magazines anyway. On top of that, they paid barely more than minimum wage.

So I decided to start "flipping" silk fabric on eBay. It was a harebrained notion that my ex-wife mentioned right before she asked me for a divorce, and I had not given it much credence, but I realized that I could obtain silk fabric for cheap in the nearby garment district in downtown L.A. and double my money on eBay.

It was a slow process. I had to wait an entire week for just one auction of silk fabric to end, but I was able to double my money just about every time. Since I was able to survive on my wages from the magazine temp job, I would take my silk money and reinvest it by heading back to the garment district, buying more silk, and putting it up for auction on ebay.

I did that that week after week. At first, I was only able to afford a few yards. Then it became 5. Then it became 10. Then it became 20. Then it became 40. You get the idea. Then I started to realize that I could have my own website where I could sell the silk fabrics 24/7, without having to wait for any auctions to end, and without having to pay eBay a hefty commission every time I sold something. I was particularly inspired by an article I read on startupnation's website about a guy who sold swords for a living. I think his company was called "weapons masters.com" My mind started racing when I read that he grossed $1million per year...on swords!

One of the ways I was able to expand my offerings on-line without investing any money was by posting photographs of fabrics I had access to, and could purchase from downtown if necessary, so therefore I did not have to keep them in inventory. I realized that by posting photos of many fabrics on the silk baron.com website, it would send the message that we had a lot of colors to choose from, and that was good PR. In reality, I had nowhere near enough capital to keep all those colors in stock.

Fast-forward to today: whereas years ago I had to purchase silk by the yard in the garment district, I now purchase colors silk directly from several factories in Asia. It used to be I could only purchase a few yards at a time; nowadays, I purchase 25,000 yards at a time...a few times a year! At first, I offered 5 fabrics; now, I offer over 500. No joke. And when I started I had a handful of customers, but now, we've got nearly 8,000 customers that we actively market to, all across the world. Silk Baron grosses 5-figures per month. See? Good things CAN come out of a painful divorce!