Description:

Not only is Call’s business an outgrowth of his own views on living a “balanced” life, but his entire clothing line is slacker-centric, too. His shirts, hoodies, and accessories cater to those who are fond of hanging out on the beach or hitting the ski slopes---hence the marriage of “snow” and “Aloha” in his company’s name. He sells in a variety of boutique stores and expects to be selling the products at locations in Montana and Florida’s Atlantic coast by spring.

Read this feature story about Call's slacker strategy.