Winner categories
 

Category:Wackiest

The zaniest, most outrageous home-based businesses that actually work.

Rank: 6

Lucky Eye Apparel

Entrepreneur: Stella Rubinshteyn Location: New York, New York
Lucky Eye Apparel

Description:

Lucky Eye Apparel – meaningful apparel with magical protection. That’s Stella’s tagline. She claims that her clothing line provides potent protection from “evil eyes” and counteracts “evil looks“ ... a spiritual vaccine against negative energy. She even claims her clothes attract luck, success and prosperity. Definitely wacky for some but meaningful to others. The “Lucky Eye” line was inspired by the ancient “evil eye” (blue eyeball bead) amulet that’s popular in the Mediterranean regions such as Turkey, Greece, Italy, Egypt and Israel.

 

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Enter the 2008 Home-Based 100 Competition