Description:

A glass of wine and a massage … are you kidding?? This business is yummy on so many levels. McElroy has created a collaborative marketing venture combining her two businesses - a massage therapy clinic and wine consultancy. After getting a great reaction to her chair massages and eyeing the appealing affluent market as a perfect target, she surmised that people who have more disposable income are often also interested in wine. Thus the in-home concept of wine tastings mixed with massage giving.