Description:

Suzanne Meyer (second from left) pioneered this local advertising service as a welcoming committee that personally greets new homeowners, introducing them to the community. Her revenue model comes into play through advertisers who like to target buyers of upscale homes who are known to spend heavily on home-related products and services within the first 90 days. The sponsors purchase prospect lists of all the “welcomed” newcomers. Meyer is planning to open up the model to other entrepreneurs.