Ditto on all the things stonesledge mentioned, and a couple things I noticed.
- You logo in the top corner is not clickable. We have been taught on the web that clicking the logo takes you back to the home page.
- The home link in the main navigation is on the far right. It just feels weird over there. It should either be on the left, or if you fix the logo click you could remove it.
- On the home page the main header has about 30 pixels of white space above it, but the page do not.
Also, this may be something I over react about, but I really do not like sites that jump to 3rd party payment processing sites during the checkout process. When yours went to paypal it resized my browser and I was very confused about what happened. Granted, if you have to do it, paypal is a great choice, but I think it completely interrupts my shopping experience to be hopping around the web to complete the purchase.
I do like your product idea and think you have a selected a great niche. Get a little traction and you should do well.
Top Thought Studios
:: Sales not what you expected? We think we know why.