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5secs

posts: 1

Nov 16, 2006 3:44 PM ET Quote Report Abuse

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Hi all,

Just joined startupnation and i have already found tones of great info.
But I`m a bit stuck, I have my business plan kinda finished and my website is up and running well, I`ve started advertising and have already seen a huge jump in visits in a short time.

What do i do next? I understand investment to an extent (could do with some advice on UK investment) I need to find a partner to push the site forward perhaps?

Any ideas i would be greatful.

Cheers

James

-------------------------

visit www.5secs.com

CraigL

posts: 9051

Nov 16, 2006 6:20 PM ET Quote Report Abuse

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Hi James,
I have to say it looks as if you`re facing a bit of a differentiation situation right at the moment. So many people have been reading about the big sale to Google of the YouTube site.

I visited the site, and my first question was why I would submit these video clips? I mean, I get the idea of showing them to friends, and in that respect the site gets an A+ for rapidly putting across the idea. That`s fine, but now I`d like to see some content that acts a bit as a sales pitch.

I`d like to see some menu items along the side, or tabs along the top, that begin to make the site more personal--friendly, if you will. Right now it`s so "sterile." It`s like a drinking fountain along a mountain trail: "Here...have a drink. Water`s good, thanks for visiting." Y`know?

You might take the initiative and have a page that actually discusses, "Why we`re not YouTube." There`s nothing wrong with bringing out a customer question or objection directly, then meeting that objection. We see it all the time, "Why we`re not Chevy," when you`re a Ford dealer.

Although you talk about "money," there`s no indiciation at all of how much this site costs, how it works, and how you or I would make money. There should be some content about that, I think.

Also, on a personal basis, I don`t like sites that tell me I have to sign up before I find out how it works. I`m one of those folks who doesn`t like a lot of extra junk on my own computer, so I don`t want user names, IDs, logins, cookies, or anything else until I know what I`m doing and I`m sure I want to go back to see the place.

In your situation, you could have a content page "How it works." There you could use screen shots, descriptions, and so forth, to not only explain the concept, but also to help with SEO text. :-D My thoughts, at any rate.

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