Rowallan,
Thanks for the exchange. I did look at that Travel Goods Association report and was shocked to see it list that the average retail price for luggage (not backpacks or totes, etc.) was around $20. It made me wonder if I am misinterpreting all the data in that report.
I am evaluating a business idea which I believe would be a subset of the number of pieces of luggage sold in a year. I am not yet at liberty to say what the product is. If you have any other advice or understanding of why that retail luggage price seems so off I would love to hear. - Ellen