Find opportunities to hook up with a seasoned event promoter in your area to get your feet wet and hone your promotional skills. It`s a good way to gain valuable experience as well as some insight on what to do and what not to do as you plan for your business. Once you decide to take the leap consider keeping the business small but agile. You`ll need to be flexible to handle all the different aspects of event planning and/or concert promoting. Starting small will help. Also, try to keep your expenses to a minimum. These can add up quickly and you can`t always count on making it up at the gate. And one last thing....Don`t serve frozen fruit to your artists!