More than 40 million Boomers are all about ‘green’
Heads up, business owners. AARP just concluded a study among 30,000 boomers that shows a strong leaning toward green products and services.
According to the study, 70% of boomers say they feel a responsibility to make the world a better place.
Sounds to me like, if you haven’t already, you better kick your eco-conscious messaging into gear, let alone your genuinely green product and service offerings.