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Higher Pay, Fewer Benefits.

More than half of small business employers spent up to 10 percent more on health insurance in 2007 than in 2006, and nearly 10 percent of employers surveyed say they’ll either drop or consider dropping coverage this year, according to the National Association of Professional Employer Organizations.

Employer-sponsored health insurance coverage rose 6.1 percent in 2007, far outpacing increases in wages, which rose 3.7 percent last year, according to the Kaiser Family Foundation’s Employer Health Benefits Survey.

Entrepreneurs take note. With the individual insurance market growing each year, you can opt to NOT offer your employees health care.

How?

The key is to accentuate the HIGHER salary your employees will gain from not offering health insurance. In short, pay them more money, but insist they purchase their own policy. Give them tools and resources to find their own policy. It’s a win-win situation. Your business will save money and your employees can purchase a policy that is portable. Once they purchase, its theirs for life – regardless of where they are employed.

About the Author: Lorne Zalesin

A self-proclaimed “serial entrepreneur,” CEO Lorne Zalesin successfully launched five startup companies from the ground level up. Under Zalesin’s leadership, MyInsuranceExpert.com was formed in November 2006. To date, the company has grown to more than 30 employees and is currently [...]