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Small Business Success | Company Performance

Why You Should NOT Hire Content Strategists

Did you know these 5 things can happen when it comes to content strategy?

You are bombarded with work. There are looming deadlines, big meetings, employees, and phone calls to manage. Plus, you need to be home in time to attend a family softball game, sneak in a workout, take out the garbage, and prepare for your day tomorrow.

There is a lot going on, but you insist on trying to do everything yourself – especially your own marketing and writing.

Why is this a big mistake?

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Well, here are…

5 Reasons You Should NOT Hire a Content Strategist

1. You want to waste time.

An experienced, content strategist knows how to organize data, create an editorial calendar based on overall, business goals, write quickly, and provide valuable information your audience will want to read and share with others. Plus, they can monitor content, see what works and what doesn’t, and make the appropriate changes for the best results.

If you are not a trained copywriter, you can spend a lot of time writing haphazardly with minimal results.

2. You want to give a bad, first impression.

If you are not aware of current, Associated Press Style writing guidelines, and do not have excellent   grammar and spelling skills, you could be posting content that has blatant mistakes and not even know it.

If this is the case, site visitors and potential customers are going to wonder just how professional your business is and if you really pay attention to details.

3. You want to avoid your core responsibilities.

At some point, you need to ask yourself if you are writing content just to avoid your core responsibilities at work.

While writing your marketing materials may be fun, do you really need to spend your valuable time on it?

And is your content really that good? Be honest!

4.  You want to stay at the status quo, struggling to grow your business.

Good content strategists can help your business boost sales fast and surpass the competition. They know what your audience wants and write the correct content at the right time.

Plus, they can add search-engine-optimization keyword-phrases and coding to increase online awareness.

5. You want to lose thousands of dollars.

If you decide to write your own content, just how much money are you wasting?

There is the time you spend writing.
There is the time you spend reviewing and fixing errors in your copy.
And there is the time you spend away from your core responsibilities.

If time is money, you are wasting thousands of dollars! Plus, you are missing out on all of the extra revenue that a content strategist can generate for your business.

Content Strategists Are Well Worth Their Fees.

If you get a proposal from a content strategist, and it seems fairly high, think about it. Their fees can well outweigh the resources you are wasting on writing your own copy, or having an intern or “cheap” writer, prepare your content.

After all, experienced content-strategists develop a specific, editorial calendar for your content based on your marketing goals. Then, they write all types of content (articles, blogs, press releases, tip sheets, newsletters, e-mails, Website landing pages, etc.), add SEO and monitor their work in a specific way to reach specific goals.

From this, you save a massive amount of time and money while providing valuable information to your target market that they will want to share with others.

 Now, are you going to continue to write your own content?

 For help with your content-strategy needs, please write to me below, or get your questions answered at www.rembrandtwrites.com

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and a published [...]

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