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How Important is List Segmentation?

Attracting the attention of a current or potential customer with new products and services is getting harder and harder. Each day, email marketers are analyzing how to increase click through rates and reestablish their return on investment. Segmenting your email list of contacts enables you to select a portion of your audience for targeted marketing.

Using list segments allows you to send to a specific portion of your list according to common criteria. For example, you can create a Segment that only contains contacts that live in California. Then, you can send an email to those contacts that only contain information pertinent to California residents.

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How important is list segmentation? Instead of sending blanket emails to all of your contacts, you can segment your lists and send each segment only the most relevant information. This makes your campaigns more effective. If you use iContact as your email service provider, you can easily create multiple segments for all of your email contact lists. Segments will let you easily target a portion of your contacts that meet a specific criterion such as a standard field, custom field, or subscription date.

Thanks for reading. I will be back soon to discuss more tips on email marketing.

Cheers,

Ryan Allis,

About the Author: Ryan Allis

Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In [...]

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