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Email marketing tips 1-5

Here are tips 1-5 for this week:

#5 Be consistent with your sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that schedule. This way, your customers will come to expect and anticipate your company’s communications.

#4 Timing is key with Business to Business Communication — In most cases it is best to send business to business emails Tuesday through Thursday. We’ve found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm. It is best to avoid sending business to business emails after 4:00pm or on weekends.

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#3 Timing is key with Business to Consumer Communication — In most cases it is best to send business to consumer emails either between 5:00pm and 8:00pm Tuesday through Thursday or between Friday evening and Sunday afternoon.

#2 Only include content relevant to the type of content the person has requested. As long as one provides value–whether by providing content on a topic a recipient is interested in or a discount off a product related to one purchased previously—-people will allow you to continue to contact them.

#1 Only send emails to persons who have requested to receive them. Unsolicited email is, of course, called spam. Sending spam will ruin any legitimate organization’s reputation and brand value startlingly quickly. Rule number one of becoming an intelligent email marketer is to never send unsolicited email.

About the Author: Ryan Allis

Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In [...]

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