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Don’t overlook 40+ women when marketing your home-based business

Just ask Patrick Byrne of Overstock.com : Women spend money!

A recent nationwide study by Frank About Women concluded that females between 40 and 60 are wealthier than any other group of women in America. While advertisers traditionally covet the 20-39 segment, there are 71% more women between 40 and 60. The study was done for More Magazine and the publisher said “companies that ignore this market are missing a huge opportunity.”

If you are looking for female customers for your business, check out some of the resources here at StartupNation.com

About the Author: Joan Isabella