The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Do You Drop PR Efforts in Tough Times?

When times get tough, many business owners cut PR efforts first. This is a big mistake. With PR, you can really boost sales without spending money. Plus, what happens when your competitors continue with their publicity activities and you don’t?

If you are at wit’s end, here are a few quick things you can do to boost sales with PR efforts:

Concentrate on core media venues.
Where would you like to be quoted? Create a list of your top five publications, radio programs, online media, or television shows.

Then, focus on a newsworthy and unique story for each. Call the appropriate people at the various media venues and pitch your idea.

This could lead to a huge story worth thousands in advertising dollars. And even if you don’t get quoted, you’ll lay the groundwork for future pitching efforts and start a new media relationship.

Post a press release online.
Take a look at the press releases at www.prnewswire.com and www.businesswire.com. Follow the same format and write a press release of your own.

Be sure to write something newsworthy that stresses the benefits of your products and services. Review it and ask yourself, “Are people really going to find this interesting or is it just a big advertisement for my business?”

When it’s ready to go, post it on the free press-release posting sites online (list available via http://www.startupnation.com/blogs/index.php/2008/05/29/rembrandts-new-blog-40-no-cost-press-release-posting-sites/).

You’ll get some coverage and be able to use the release in your marketing efforts to woo new customers and appear current and busy.

This is just the beginning, and I’ll share more tips on Thursday. In the meantime, feel free to send me your comments below or at www.rembrandtwrites.com. I’m here to help!

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and a published [...]