The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Is SEO Scary to You?

Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a little fearful of spending too much and seeing little results from your efforts.

To avoid any scary surprises, here are three tips to help you keep your SEO program on track:

1. Do your due diligence.

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If you are hiring a firm to help you, check out their results with previous clients. Create a plan, know exactly what they are doing for you and communicate your expectations.

Also, know how you can end your contract if things don’t work out. Otherwise, you may end up with a huge bill and very little site traffic. Even worse, you may find that you have to start all over again with your optimization efforts.

2.  Measure results.

Once your SEO practices are in place, it’s essential to track results. What’s working and what’s not? Are you meeting your site traffic goals? If not, make changes.

After all, one of the great things about search optimization is that you can test different keywords, landing pages, links, and copy to see what brings in the best results. It’s an ongoing process so be sure to monitor your activities on a regular basis.

3. Be patient.

While some businesses see site traffic increases right away with their SEO efforts, others do not. Depending on the keywords you’re using, the size of your site, how long it takes to register with the search engines, and other factors, you may need to wait to see results.

In the meantime, try posting an SEO press release, article or blog and continue to monitor your activities.

SEO Success Awaits.

Search engine optimization can be a vital part of your business success… or failure. With this in mind, create a plan in advance and know exactly what you want to accomplish. Then, find the right team to help you accomplish your goals. Test and monitor results, and if you are not seeing results, make changes to your copy and keywords. Then, test and monitor again.

It takes time, patience and expertise to have a successful, search engine optimization program. However, if you create a solid plan for your SEO efforts and review your results regularly, you’ll take a lot of the fear out of the process. Plus, you’ll spend less money and be more likely to reach your site-traffic goals.

For additional help with your SEO activities, please write to me here or at

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and a published [...]

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