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Online consumers prefer green products

Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!)

A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling.

The study can be found be visiting this link at Doubleclick Performics.

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Further, surprisingly in this tough economy, the study shows people will be willing to pay as much as 5% more for the greener product.

If you’re listening to your customers, you’ll soon stop your greenwashing and truly go green. It’s good business.

Rich

About the Author: Rich Sloan

Rich Sloan is chief startupologist and co-founder of StartupNation and host of StartupNation podcasts. He is also co-author of the acclaimed how-to book, StartupNation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business. Rich encourages you to [...]

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