The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Customer Intimacy

I’ve mentioned that PFL’s business model is built on "customer intimacy," or knowing a lot about our customers and how each of them defines success for their small business.

One obstacle we encounter is when growth and career moves force us to "churn" a team. So when we add a new team member, we proactively introduce the new team member to the customers. We always include a picture, to try to personalize things. Our customers send welcome responses!

Here is the first portion of an email that went out this week:

Dear Andrew,

As a Big Sky team customer, we wanted to let you know that technical service representative Chris Rankin has joined our team. Tyler Willis is going to pursue his calling of teaching, and we wish him the best in his new journey. We are happy to welcome Chris aboard, and we think you’ll enjoy working with him as much as we do.

As always, we’re ready to help you with all your printing needs. We can all be reached by calling 1-800-930-7011 or by email at teambigsky@printingforless.com. Feel free to call us with any questions you might have!

Our experienced team can assist you Monday through Friday from 7am-7pm (Mountain time) with anything related to your full-color printing projects, including:

Technical assistance
Digital file preparation
Turnaround and shipping questions
Price quotes on custom projects
Discounts on high-volume orders
Order status
Billing issues
Earning Cash rebates through our Referral Program

Here’s a little information from our Big Sky Team web page http://www.printingforless.com/productionteambigsky.html to help you get to know us a little better:

""

 

 

 

 

 

 

 

 

About the Author: Andrew Field

Business growth is great, but bigger challenges go with it - Andrew Field, CEO of PrintingForLess.com, provides tips and advice to help you chart a course for your business.